To compile the audience for a segmented campaign

Parent Previous Next

In campaign management terms, the audience is the subset of contacts that have been identified as individual targets for the campaign awareness programme. In campaigns with multiple outcomes or objectives, the target audience may be different for each outcome. Typically, in campaigns of limited scope, each individual target could be just one decision-maker. The more clearly these audience segments are defined, the greater the chances of the campaign message being understood and acted upon. Once segmentation criteria have been defined, the final audience list is compiled from the inherent rules and conditions.


The procedure to compile the audience for a segmented campaign is as follows:

  1. Navigate to Quick Menu > Campaigns > Configuration > Campaign Configuration. The Campaign Configuration window is displayed.
  2. Select a campaign definition from the alphabetical list or type its name into the Search Campaign field. By default the list is filtered to show Current campaign definitions. An alternative filter can be applied using the Select view drop-down field: Expired, Future or All 1.
  3. Click on Audience 2. The Audience tab is activated.
  4. Click on Select Audience 3. The end user is asked to affirm the operation and the matching contact records are displayed in the Audience summary table 4.
  5. Click on Close.


Note

1 The Search Campaign field will match against any element of the description.

2 At least one segment must be linked to the campaign definition before an audience can be compiled.

3 This action will re-evaluate any previously selected audience and remove any contact who no longer matches the segment criteria.

4 The appearance of the contact records is determined by the Audience Type set for the campaign definition: Contact - Each contact record appears on a separate row; Contact Group - all members of the same group are combined onto a single row.


See related topics...

Campaign configuration maintenance overview

To add a contact to a segmented campaign audience

To add a contact group to a segmented campaign audience

To add a segment to a campaign definition

To set precedence rules for combined campaign segments