To add a segment to a campaign definition

The procedure to add a segment to a campaign definition is as follows:

1. Navigate to Quick Menu > Campaigns > Configuration > Campaign Configuration. The Campaign Configuration window is displayed.
2. Select a campaign definition from the alphabetical list or type its name into the Search Campaign field. By default the list is filtered to show Current campaign definitions. An alternative filter can be applied using the Select view drop-down field: Expired, Future or All 1.
3. Click on Segment. The Segment tab is activated.
4. Click on New Segment. The Segment Search window is displayed.
5. Enter a segment name into the dynamic search field provided; the segment group drop-down field may also be used in parallel to compile or filter the subset 2. All possible matches are returned in the Search Results summary table.
6. Double-click on the row matching the desired campaign segment. The selected entry appears in the Segments summary table.
7. Repeat steps 4 through 6 to add further segments to the campaign definition.
8. Where multiple segments have been added to the campaign definition, set the required precedence rules using the Join Builder function. This requisite step is covered separately in the topic To set precedence rules for combined campaign segments.
9. Click on Save.

Note

1 The Search Campaign field will match against any element of the description.

2 The field will operate as a dynamic search function and match against any element of the segment name based on the successive characters entered.

See related topics...

Campaign configuration maintenance overview

To set precedence rules for combined campaign segments

To remove a segment from a campaign definition

To compile the audience for a segmented campaign

To create a new campaign definition