A CRM script is a controlled method of guiding operators through a call in a professional manner, providing advisory text, contextual notes and relevant question sets in a workflow approach, ensuring that customer queries are managed in a consistent way and that all pertinent information is gathered on first contact. Within each script there can be any number of components - script elements - that control its appearance and structure, customised for the many varied customer interactions.
The procedure to define the appearance of a CRM script is as follows:
Tip
1 To aid call handling, it is good practice to adopt different formatting choices for customer-facing and internal script text.
Note
1 These formatting options can coexist for the same script element to match the desired text appearance.
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